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We are Oak.

And we are transforming the in-store experience.
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online and offline are no longer discernible spaces.

The physical retail store has changed very little over the past 100 years. Our customers have.

We are bridging the worlds of tech and retail, designing elegant, intuitive customer experiences that will transform the way we think about shopping forever.

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OUR PRODUCTS

Starting with the Oak Mirror, we're enabling our retail partners to create magical and meaningful customer experiences, while capturing previously unattainable shopper insights.

This is only the beginning! If you're an innovative retailer and want to shape the future of the in-store experience with us, we'd love to hear from you.

THE OAK MIRROR

The Oak Mirror is an interactive, touch-screen mirror that empowers shoppers to customize their fitting room's ambiance, explore product recommendations and digitally seek assistance from store associates.
Request an Oak Mirror Demo Kit

The Oak Mirror is all-in-one, easy-to-install device that replaces a standard fitting room mirror. Using RFID technology, the mirror recognizes products as they enter the room. Synchronized with the retailer’s inventory system, the Oak Mirror can provide intelligent product recommendations and seamlessly connect shoppers with sales professionals via dedicated mobile or wearable devices.

Oak Labs NYC Office
SHOWROOM
122 Orchard Street
- schedule a visit -
Oak Labs San Francisco Office
HQ & LAB
San Francisco, CA
Oak Labs Seattle Office
SATELLITE
Seattle, WA
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IN THE PRESS

"...delivers advanced yet unobtrusive technology to the offline retail world."

"Oak Labs' interactive fitting room feels like the future."

"Your shopping habits are about to get a lot smarter..."

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ADVISORS & INVESTORS

With seed funding led by Wing Venture Capital, Oak Labs is shaking up

the traditional in-store experience with a new, smart retail system.

WING VC

Venture Capital

ADAM J. EPSTEIN

Founder, Third Creek Advisors

Co-Founder, Enable Capital Management, LLC

DON KINGSBOROUGH

President, Retail Solutions, Westfield

CEO, Blackhawk Network

CEO, Nintendo

JACK ABRAHAM

Founder, Atomic Labs

Advisor, eBay Inc.

Founder & CEO, Milo

REBECCA MINKOFF

Co-Founder, Rebecca Minkoff

Fashion Designer

SALLIE SCRIPTER

Global Luxury Business Leader

Former President, Marc by Marc Jacobs

SCOTT DETTMER

Founding Partner, Gunderson Dettmer, LLP

URI MINKOFF

Co-Founder & CEO, Rebecca Minkoff

JOIN THE TEAM

We aim to accelerate retail. All $12 Trillion of it.
And if you're in to create the future with us, we want to hear from you.

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SOFTWARE ENGINEER
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DESIGNER
Full-Stack Designer
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SOFTWARE ENGINEER
Back-End w/ Data Science
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SOFTWARE ENGINEER
Full-Stack w/ Front-End Focus
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SOFTWARE ENGINEER
Back-End w/ Data Science
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